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28 September 2021

EMBALL'ISO launches business in Japan

EMBALL'ISO established its Japanese subsidiary EMBALL'ISO JAPAN Co., Ltd. in January 2021, and from September 2021, Shuji Hotta was appointed as country manager and will launch a business in Japan.

Born in Aichi Prefecture, graduated from Kyoto University's Faculty of Integrated Human Studies and joined Sony Corporation in April 1998.  He has been involved in sales and marketing in overseas market for about 16 years. In January 2015, he joined Singaporean investment firm, Singapore Myanmar Investco, to lead the launch of a cold chain logistics business in Myanmar, and returned to Japan in 2020 to work for Techno Horizon Co., Ltd. until August 2021. He holds an MBA from the University of Paris.

“Japan has been part of our development strategy for many years and we do have some customers in Japan for a long time. But 2021 will mark a turning point in our development in this market. We invest in Japan in a long-term strategy with the support of the French public investment bank. Setting up a permanent presence in Japan is a guarantee for us to be as close as possible to our customers, to listen to their needs and to be able to support them in their development. We are happy that Shuji comes on board to develop our turnover in Japan.”

"It’s a pleasure to welcome Shuji in EMBALL’ISO international team. Shuji will bring his experience, skills and knowledge of the Japanese culture and market but also his experience of building a subsidiary and network. Welcome to you Shuji !”
Yann MARTIN, Global Sales Director

"I am very happy to join EMBALL'ISO group which provides a unique business model to protect our environment. I will make every efforts to launch the EMBALL‘ISO Japan business by taking advantage of my international experience and venture spirit at Sony, and experience of cold chain startup in Southeast Asia.We are confident that the potential of this business is huge as the increase of temperature-controlled cargo following GDP guideline and the growing need for services that takes environmental issues into consideration.  I will do my best to contribute to the society." 
Shuji HOTTA, Country Manager

Please send an e-mail to for any inquiry. 

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